Web content accessibility has been on my mind recently as I watched one of the other engineering teams at Intercom in San Francisco undertake to make the Intercom Messenger accessible and compliant with the Web Content Accessiblity Guidelines (WCAG) 2.0 Level AA. Despite the continued growth and evolution of the internet it has yet to really live up to its true potential as universally accessible communication, and the accessibility landscape of online content is no exception.